resources

1-Oct-2007
Building trust with customers A new tool to sell premium saw palmetto extract

Valensa International announced that it has developed a new brochure to help its customers promote its premium USPlus® Saw Palmetto Extract – the highest quality saw palmetto extract on the market today. The new brochure, called "He’s counting on you for a healthier, happier life", has been designed to communicate the benefits of USPlus® Saw Palmetto extract in supporting men’s health and to explain why it is the most trusted saw palmetto ingredient on the market today. Never before has the commitment to saw palmetto quality been communicated more completely in a piece of literature – and Valensa is providing this flyer free of charge in whatever quantities to companies that market USPlus Saw Palmetto.

Saw palmetto providers, you can use this flyer to point out the extra value their customers are receiving with USPlus® Saw Palmetto in their formulations. It also underscores a company’s commitment to providing its customers reliable, safe, high quality ingredients.

Not only will be able to ensure consumers of the best quality product, you can also develop premium brands of saw palmetto extract using USPlus®. The brochure has been designed to meet the needs of the retail market environment as well.

According to Sid Hulse, Vice President Sales & Marketing, saw palmetto is a proven nutritional supplement that has huge market potential with the aging baby boomer population – but only if they trust that it will help them. "At Valensa International, we are leading the industry effort to ensure that the saw palmetto that consumers use is the highest quality, most efficacious product they can buy. We welcome the opportunity to discuss our ideas on how to use the quality message to build trust with nutraceutical customers. Quality is the way we build trust with our customers...every day," he said.